18-35 YO Millennials

The Brief to this project says that what I create needs to appeal to 18-35 year old millennials. This section will be for looking into this target audience and helping me decide how this will shape my end product.

According to https://www.investopedia.com/terms/m/millennial.asp :

"Millennial is the name given to the generation born between 1982 and 2004."

"Millennials are so named because they were born near, or came of age during, the dawn of the 21st century – the new millennium. As the first to be born into a digital world, members of this group are considered "digital natives." Technology has always been a part of their everyday lives – it's been estimated that they check their phones as many as 43 times daily – and serving them has been a major contributing factor to the growth of Silicon Valley and other technology hubs."

I think the fact that "technology has always been a part of their everyday lives" is important as it could mean I look at different types of advertisement techniques for my show that incorporates technology.


Source: https://www.bustle.com/articles/136001-14-incredible-childrens-shows-every-millennial-watched-in-the-90s

To get an idea of millennials I decided to research programmes that they would remember from their childhood as I thought it would give me a good idea of the stuff that they would have grown up with and that would shape the sort of things that they watch now.

Arthur- "Based on the books by Marc Brown, these are the adventures of Arthur, an 8-year-old aardvark, and his family and friends as they grow up and learn how to be good neighbours to one another."    https://www.youtube.com/watch?v=7zkX6kfnWbk

Recess- "Comic tales of a group of good friends, 4 boys and 2 girls, during breaks in primary school, as they grow up, relate to each other, and have brushes with authority."  https://www.youtube.com/watch?v=zObiglKZKZc

Blue's Clues- "Blue's Clues is an American live-action/animated educational children's television series that premiered on Nickelodeon on Sunday, September 8, 1996"
https://www.youtube.com/watch?v=34iAB-aaHcQ

 

ITV / Channel 5 4th June

ITV - Monday 4th June


6.00am Good Morning Britain - Non Fiction
8.30am Lorraine - Non Fiction
9.25am The Jeremy Kyle Show - Talk show - Non fiction
10.30am This Morning - Daily magazine presented by Phillip Schofield and Holly Willoughby - Non fiction
12.30am Loose Women - Topical chat show. Today, singer and former member of five star Lorraine Pearson joins the panel - Non fiction
2.00am Judge Rinder - Camera follows a criminal barrister Robert Rinder as he takes on real life cases in a studio court room - Non fiction
7.00pm Emmerdale - Fiction - Debbie fears that Pete will reveal the truth, while Chas holds out fro a miracle
7.30pm Coronation Street - Fiction - Rosie faces a race against time, and Gail fills in a loan application, putting Roy down as her employer
8.00pm Give it a Year - Business series, Karen Brady meets an injured sportsman with a new method of teaching tennis - Fiction


Channel 5 - Monday 4th June


11.15am Can't Pay we'll take it away! -Non fiction
12.15pm GPs Behind Closed Doors - Documentary Series, An ex-prisoner who has fallen back into a drug addiction seeks help - Non fiction
1.10pm Access - Showbiz news and Gossip - Non Fiction
1.15pm Home and Away - Fiction
1.45pm Neighbours - fiction
21.00pm The secret life of George Michael - Non Fiction
2.15pm Cagney and Lacey - Fiction
15.20 My Gal Sunday - Fiction
20.00 The Dog rescuers with Alan Davies - Non fiction
15.20 Her sons deadly secret - Fiction

my next steps

This page will be used for establishing what my next move on my project will be out of lesson time




20/06/2018 - Create some polls to establish what people want to see from my coursework, talk about the sort of programmes you see on channel 5/ ITV
25/06/18 - Look at some TV shows that millennials will know or will remember from their childhood.
26/06/18 - Research into channel 5 and ITV http://www.channel5.com/commissions/
https://www.itv.com/commissioning/ (this will give me an idea of what type of shows ITV and Channel 5 are looking for, for their channel.

Repsonse to Brief

After reading the brief, I am looking forward to going ahead with this project. My initial thought for this was a documentary style video as I feel like this would be interesting to make and to learn about the different aspects of making a documentary. However, I will need to look into whether the style of documentary and what the documentary is suitable and is relevant to Channel 5 or ITV.

Introduction to my Blog and coursework brief

My name is Owen Lupton-Pike, I will be using this blog to track my progress throughout my media coursework and will update this every stage of my coursework.


The coursework:
"You must complete an individual cross-media production, applying your knowledge and understanding of the theoretical framework (media language, representation, media industries, audiences)."
"A cross-media production for a new television programme in a factual or fictional genre (or sub-genre/hybrid) of your choice"
"Create an audio visual sequence from a television programme and associated print materials to promote the same programme."
"You should create a cross-media production for a mainstream commercial broadcaster (either ITV or channel 5) targeting and audience of 18-35 year old 'millennials'."